Introduction
Project Overview:
Assignment
Project Area
Study Methodology
General Area Description: Seneca County
Village of Waterloo Historic Past
The Community:
The Cayuga-Seneca Canal
Memorial Day
Women's Rights
Historical Society/Terwilliger Museum
Village of Waterloo Today
Recommendations
Conclusions
Action Agenda

The Village of Waterloo is a small village located between Cayuga and Seneca Lakes in the heart of the Finger Lakes Region. The Village is primarily residential and just over 5,000 persons reside there. As detailed herein, the Village was the sight of many events that changed the course of history, both in New York State and the nation. Specifically, the Village played an active role in spawning the Womenís Rights Movement 150 years ago and it is and was the sight of the Cayuga-Seneca Canal, an important transportation route for the regionís early industrial development. The Village has also carved its niche in American history by being nationally recognized as the Birthplace of Memorial Day.Today the Village of Waterloo retains much of its historic past because so much of the architecture, infrastructure, and commitment to preserving its history have remained intact. As the Village prepares to enter the 21st century, however, it must remain diligent in preserving those components that define who and what the Village of Waterloo is. A local commitment to identifying and prioritizing a plan of action must be developed in tandem with a willingness to be an active participant in the regional revitalization efforts focused on Seneca County. This commitment will not change, but rather enhance, the Village of Waterloo and will ensure its historical and economic survival.

PROJECT OVERVIEW

Assignment
Thoma Development Consultantsí (TDC) assignment was to conduct a Planning/Needs Assessment Study of the Village of Waterloo located in the Towns of Waterloo and Fayette in Seneca County. The purpose of the study was to formulate a plan of action to increase economic development activities in the Village. Our customer is the Village of Waterloo and our main contact at the Village was the Village Board and Village Clerk. It was mutually agreed upon that the Planning/Needs Assessment would contain the following components:Determine the geographic boundaries of the study, knowing that Main Street (NYS Route 5 and U.S. Route 20, hereinafter referred to as Routes 5/20) and the Cayuga-Seneca Canal area would be the central focusAfter determining the geographic boundaries of the Study, conduct a number of activities in a Needs Assessment to determine the follow-up activities which would most likely increase the economic development of the focus areaIdentify the process and budget needed to accomplish said activitiesInvestigate the vacant DOT property located across from Oak Island on the south side of the canalInvestigate tourism opportunitiesInvestigate retail sales potential as it relates to Routes 5/20 and the canalDetermine the relationship or potential relationship between the Village of Waterloo, the Seneca Falls Heritage Area, and the Women's Rights National Historical Park in the Village of Seneca Falls and Waterloo Determine the most beneficial relationship between the Village and the Seneca County Tourism Office Project Area. After a walk-through of the Village and consultation with the Village Board, it was determined that the geographic boundaries of the Study would be Routes 5/20 from the eastern boundary of the Village line, westerly to the intersection of Routes 5/20 with Oak Street. The southern boundary is the railroad right-of-way south of the Cayuga-Seneca Canal (hereinafter referred to as the C&S Canal), from the eastern to the western municipal boundaries. The northern boundary includes those tax parcels on the north side of Routes 5/20 from the eastern boundary of the Village to the intersection of Routes 5/20 with Church Street. At Church Street the northern boundary extends to East Williams Street and proceeds in a westerly direction to the intersection of Park Place. The Study District also includes Lafayette Park on Park Place. These expanded boundaries in the center of the Village include the Central Business District as delineated in the Villageís zoning regulations. For purposes of this report, this district is referred to as the Waterloo Study District. A map at the end of this section also delineates the Study District.

Study Methodology
This Planning/Needs Assessment Study was completed by TDC during June through October of 1998. Founded in 1980, TDC provides a wide range of services to both public and private customers in the general areas of community development, housing, and economic development. TDCís client base includes a variety of municipal, private, and not-for-profit entities located in the Southern Tier/Central New York/Finger Lakes area of New York State. TDCís association with the Village of Waterloo began in 1982 when TDC was hired to develop and submit the Villageís application to the U.S. Department of Housing and Urban Development (HUD) for funding under the Community Development Block Grant (CDBG) Program. Shortly thereafter, TDC was hired by the Village on a retainer basis for the development of economic, housing, and community development activities.TDCís staff, with assistance from the Village of Waterloo, interested Village and County agencies, local business leaders, and local shoppers identified the needs of the Waterloo Study District. An Action Agenda was then formulated which lists activities that could be undertaken by the Village to address the identified needs. Specific persons and agencies that provided information include:
-Rudolph Bertino, Mayor
-Gary Westfall, Village Clerk
-Peggy Heinzman, Village Office
-Sally Jones, Village Office
-Bonnie Hosford, Village Trustee
-David Duprey, Village Trustee
-Victor French, Village Trustee
-Tom Finnerty, Village Trustee
-Kim Stone-Gridley, Town of Fayette Assessor
-Fran Caraccilo, Village of Seneca Falls Planner
-Louis LeBrun, Memorial Day Museum
-Dominick Christopher, Seneca Falls Chamber of Commerce
-Bill Sigrist, Waterloo Business and Professional Association
-Leroy Renniger, Womenís Rights National Historical Park
-Linda Pomeroy, NYS Canal Corporation
-Rick Gravelle, NYS Department of Transportation
-Harriet Haynes, Seneca County Planner
-John Zemarthie, NYS Canal Corporation
-David Adler, NY Parks and Conservation Association
-Betty Lerch, Seneca County Tourism OfficeSpecific reports and studies that are referenced include:-Erie Canal Corridor Plan
-Seneca County Canal Corridor Initiative Application
-Historic Resources Survey for Village of Waterloo

Once all recommendations were developed, they were reviewed and prioritized by the Village Mayor, Board of Trustees, and Village Clerk. An Action Agenda and Budget were then developed for those recommendations that were determined to be the highest priority.

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VLLAGE OF WATERLOO
HISTORIC PAST

The CommunityThe Village of Waterloo is located mid-way between the northern ends of Cayuga and Seneca Lakes, the two largest Finger Lakes. Three miles to the east of Waterloo is the Village of Seneca Falls and the City of Geneva, Ontario County, is eight miles to the west on the northern tip of Seneca Lake. The Village of Waterloo is steeped in local, State, and national history. The acknowledgment of the Village of Waterlooís historic past is an important component in assessing some of the needs of the Village today and can be a catalyst for future economic growth.The Village was originally established in two sections: (1) the southern section, south of Seneca Lake outlet, and (2) the northern section, north of Main Street. The southern section was the earliest settlement, having been established by Samuel Bear in the late 1700ís. Bear made an arrangement with the Cayuga Indians to develop a one square mile area of land hoping to capitalize on the shallow but rapid Seneca Lake outlet. Here sawmills, gristmills, tanneries, distilleries, and other industrial concerns were established. The central business district centered on what is now Fayette, Kendig, River, and Washington Streets. Some of the Villageís earliest settlement buildings and homes remain in this vicinity. The development of the southern side of the river was short lived as the northern development soon took hold.The physical development of northern Waterloo continued on the old Indian trail on the north side of the river which eventually evolved into Main Street (Routes 5/20). This road is known as West Main Street west of its intersection with Route 96 and East Main Street east of this intersection. The great width of the street is attributable to having been a section of the Seneca Turnpike, a major east/west stagecoach route. The Villageís northern development coincided with the increased volume and frequency of stagecoach traffic on the turnpike.The Main Street connected three separate and distinct areas of the northern Village: (1) the public zone, on the western side of Main Street, which centers around Lafayette Park, the Seneca County Court House, and the Sheriffís Office and jail; (2) the central commercial zone, with its focus being the four corners of Main Street and Virginia Street (Routes 5/20 and Route 96), which is the commercial and retail hub of the Village, and (3) the industrial zone, four blocks east of the Village which originally grew up around North Waterlooís first mill buildings. Today Evans Chemetics, formerly the old Waterloo Woolen Mill Complex, is the only remaining industrial facility in this area. It continues to dominate the area in size (172,000 square feet) and also because the surrounding area consists of older, modest sized workerís dwellings associated with the areaís industrial development.In 1816, the residents of the south and north side of Waterloo met to unite the area and settled on the name of ìWaterlooî. During this time period of 1820-1860, there was a continued steady growth in the Village. Most of the present day north Village was at least partially filled in with residences from 1820 to 1860. The four corners was firmly established as the central commercial district, with Federal, Greek Revival, and Italianate architectural styles reflected in the buildings. During the later part of this century, six large and significant institutional or public buildings, which are still standing, were erected. Including St. Paulís Episcopal Church, the Library/Historical Society, the United Methodist Church, the Waterloo Baptist Church, all on East Williams Street; the St. Maryís Catholic Church on Center Street; and the Towsley House, part of which is now the First National Bank. As the Village entered the 20th century, there was very little physical growth, and consequently, little construction to detract from the historic character of the Village. This intact historic character is an important aspect of future economic development considerations in the Village and is discussed in further detail in the Recommendations section of this report.

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Memorial Day
The Village of Waterloo originated the Memorial Day holiday in 1866, originally to commemorate the Civil War dead. Observance of the day spread throughout New York State, however, Waterloo was the only place where it was celebrated continuously. Although other communities in the nation have claimed to have started the holiday, in 1965 the Governor of New York and the U.S. Congress proclaimed Waterloo as the official birthplace of Memorial Day. Also, in 1965, the Waterloo Library and Historical Society purchased the house located at 35 Main Street (circa 1830), renovated it, and converted it into The Memorial Day Museum. It is still in operation today.Each year on May 30 Waterloo celebrates Memorial Day. The Village of Waterloo event planners have always strived to maintain the dignity and solemnity of the commemoration. This includes the traditional parade, wreath laying, music, and speeches. The VFW and American Legion take turns each year with making food and refreshments available after the parade.The Village of Waterloo does not issue any garage sale permits during the entire week that May 30 falls. There are no licenses issued to vendors for the parade, although vending licenses can be obtained for other parades or events.

Women's Rights
In the home located at 18 Williams Street, Quakers Thomas and Mary Ann MíClintock, called for a Women's Rights Convention on July 14, 1848 and drafted the Declaration of Sentiments. Early Womenís Rights leaders Lucretia Mott and Elizabeth Cady Stanton were in attendance at this historic meeting. The Womenís Rights Hall of Fame in Seneca Falls celebrates the Womenís Movement in the United States. The MíClintock House is owned by the National Park Service and is a part of the Womenís Rights National Historical Park. It is listed on the State and National Register of Historic Places. During July of 1998, this Womenís Rights first convention celebrated its 150th anniversary. This event received local, State, and national media attention due to the many prominent women and men who were in attendance, including First Lady, Hillary Clinton, and Secretary of State, Madeline Albright. The location for all major events was Seneca Falls where the Womenís Rights National Historical Park is headquartered, although Mrs. Clinton did visit the MíClintock House during her stay. Although the MíClintock House was occasionally mentioned in historical perspectives of the original Womenís Rights Movement, the Village of Waterloo was basically not included in the marketing of the anniversary celebration.

Waterloo Library and Historical Society/Terwilliger Museum
The Waterloo Library/Historical Society and Terwilliger Museum are housed in the same Queen Anne style building located at 31 East Williams Street. The library was organized in 1875. The Terwilliger museum, a library annex, was opened in 1960. The museumís focus is the story of Waterloo, from Native American artifacts to roaring 20's clothing and memorabilia. The museum depicts early Waterloo manufacturing concerns and products and has a display devoted to prominent Waterloo citizens. Both the library and museum are open year round.

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Population and Demographics
The Village of Waterloo lies partially in the Town of Waterloo and partially in the Town of Fayette. The Village is located in the north/central portion of Seneca County and has a 1990 Census population of 5,116 persons living in almost two square miles. There are 1,932 housing units in the Village; 73% are single family homes and 71% of the housing units are owner-occupied. Fifty-three percent (53%) of the Villageís housing stock was built prior to 1939.A significant 17% of the Villageís population is age 65 or over and 28% of the Villageís households have a member who is older than 65. Seneca Countyís elderly percentage is 14.8%. Thirty-seven percent (37%) of the households in the Village have a child under the age of 18. Twenty-four percent (24%) of the Villageís households are one person households.

Almost 10% of the Villageís population are living at or below poverty. Thirty-three percent (33%) of the population is living at or below 80% of the Countyís median income as defined by the U.S. Department of Housing and Urban Development (HUD). Per capita income per the 1990 Census is $12,093, which is 72% of New York Stateís $16,856; and the Villageís median household income of $29,233 is 87% of the State of New York.HousingAttesting to the low incomes of many Waterloo citizens and the fact that many of the Villageís residential homes were in substandard condition, the Village was successful in capturing HUD CDBG awards for housing rehabilitation for Fiscal Years 1984, 1988, and 1996. The Village also captured federal HOME dollars for scattered site housing rehabilitation for Fiscal Years 1993 and 1995. These awards enabled the Village to assist individual households in maintaining the residentialhousing stock and bringing it up to code. While the Village has made inroads in improving its housing stock, there are still homes that are in need of housing rehabilitation efforts. Many of these homes are located on major routes through the Village and are highly visible.Public Facilities/ServicesRegarding its public facilities, the Village of Waterloo provides municipal water and sewer to area residential and business users.The Village pumps and treats water from Seneca Lake, its drinking water source. This water source is plentiful and the system has room for added capacity.The Villageís Sewage Treatment Plant is located within the Study District on River Street on the southern, or Town of Fayette side, of the Village. The Village treats its own sewage and that of other areas outside of its boundaries. The sewage treatment plant is at or exceeds its permitting level. One of the primary problems is the level of stormwater infiltrating into the system. The Village presently has an ongoing program to reduce the amount of stormwater infiltration.Waterloo BusinessesWhile the Village is primarily a residential community, as previously mentioned, there are a number of small scale commercial businesses whose hub is the four corners of Main Street (Routes 5/20) and Virginia Street (Route 96). An on-street survey was conducted by TDC in June of 1998 to determine the mix of service businesses versus retail businesses located on the first floor of the Study District (See Maps, following pages). Approximately 68 businesses were observed, with the number of retail businesses totaling 29, the number of service businesses numbering 12, and 13 offices. The remaining businesses consisted of those in ìmiscellaneousî categories such as eateries, taverns, banks, etc. There is a full array of businesses in the Study District with a market, several eateries, flower shop, pharmacy, law offices, insurance brokers, dry cleaners, hardware store, clothing store, antiques, video store, liquor store, optician, banks, post office, police, Village government offices, dentist, funeral home, consignment shops, and gas stations among the many businesses. There are very few vacancies on the first floor of buildings. The majority of businesses appear to cater to the needs of local residents with the notable exception of a few antique stores and gas stations.There are very few industries in the Village of Waterloo. Two of the most prominent are Evans Chemetics, the old woolen mill, at the entrance to the eastern side of the Village on Routes 5/20. This company employs approximately 100 persons. Eagle Family Foods, which purchased Bordenís Real Lemon Plant, is located on Swift Street (outside of the Study District) and employs 51 persons. Other than these industries, the largest Village employer is the Waterloo School District, with 360 employees, and Taylor-Brown Health Center and Nursing Home, with 198 employees.The Village has no major hotels or motels and only a single Bed and Breakfast inn for visitors and tourists. A Holiday Inn is located just east of the Village and a new Microtel is being constructed in the same area. A large hotel has recently been constructed on the lakefront in Geneva.To aid in the future start-up, retention, relocation, or expansion of any business in Waterloo, the Village has established a Business Loan Program funded with repayments of loan dollars generated by the previously mentioned CDBG awards. The Village has already assisted a number of businesses through its Business Loan Program. The loan recipient agrees to create new jobs, a majority of which is available to persons who are low-to-moderate in income. These CDBG dollars have also enabled the Village to leverage other grant programs such as the federal HOME Program. Any further use of HUD Program Income must be for prescribed eligible community development activities.

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Scheduled Events
The following listed events are major Village of Waterloo activities that occur on a predicable schedule each year:Memorial Day Commemoration - Waterloo is the Birthplace of Waterloo and this holiday is marked each year on May 30. This holiday is discussed in further detail on page 13.
Seneca County Fair - This event usually commences during the second or third week of July and is held at the fairgrounds located on the north side of the Village, outside of the boundaries of the Waterloo Study District. A kick-off parade is held on the first day which starts at the Town Barn on Water Street and then travels on Ely Street, Virginia, Main, and Swift Streets to the fairgrounds. Attendance for the week averages approximately 12,000-15,000 persons. Besides the 4-H competitions, other activities include a demolition derby, fireworks, hill drivers, and a midway.
Village-wide Garage Sale - This is a coordinated event of household participants held over a two day period in July. The Village of Waterloo has noted decreased participation levels in the last few years.
Block Party - This event is sponsored by the Villageís Recreation Committee and attracts between 8,000-10,000 persons. It is held in the Water Street parking lot. The theme centers around car racing and now, as in the past, focuses on the careers of car drivers with a tie to the Village. Presently Goulds Pumps is the major sponsor of the event, however, major sponsors of the car driver such as Royal Oak, Coors, and Frenchís Mustard also participate. In addition to the presence of the driver and his car, other activities include autographs, the sale of racing car memorabilia and related items, and auctions related to car racing.
Real Christmas - The Real Christmas event was started five years ago. It is held on the first Saturday in December and it begins on the east side of the Village at Connieís Diner. At various stops along Main Street, the events leading up to the birth of Christ are reenacted. At Lafayette Park the nativity scene is stationed. There is Christmas caroling and at the school a Christmas film is shown. In an attempt to count the number of visitors at the event, a book was placed at the Tax Collectorís scene one year and people were asked to sign. Over 5,000 signatures were recorded. This event is sponsored by the Waterloo Business and Professional Association. Persons who want to view this event can do so by car, by foot, or by horse and carriage which is provided by the Business Association.Business Groups:Waterloo Business and Professional AssociationThe Waterloo Business and Professional Association was started approximately 20 years ago to address the needs of the Waterloo business community and sponsor business related events. The present number of paid membership is 24. The only major event that the group presently sponsors is the Real Christmas discussed previously, which is held each December. The group is presently investigating the feasibility of sponsoring a Civil War encampment to be held at approximately the same time as the Memorial Day commemoration.The business group's funding is provided through membership dues and fundraisers such as a chicken barbeque and food booth at the Real Christmas event. One of the complaints of the group leadership is that in recent years there has been a decline in the level of enthusiasm due to the demand and constraints placed on the time of individual members.

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DOWNTOWN WATERLOO SURVEY

1. DO YOU LIVE IN THE VILLAGE/TOWN OF WATERLOO [33] IN A NEARBY COMMUNITY/COUNTY [23] OUT OF THE AREA: Saratoga Springs, Ithaca [2]
2. HOW OFTEN DO YOU SHOP/DO BUSINESS IN DOWNTOWN WATERLOO?[21] ALMOST EVERY DAY [25] ONCE OR TWICE A WEEK [9] SELDOM [2] JUST VISITING THE AREA
3. DID YOU COME TO THE DOWNTOWN TO...[40] SHOP [28] GO TO THE BANK [34] GO TO THE POST OFFICE [21] EAT [13] FOR OTHER BUSINESSES (INSURANCE, DOCTOR, ETC.) [9] WORK [10] OTHER: cigarettes [1]; newspaper [3]; aerobics [1];
pharmacy [2]; dry cleaners [1]; Nugentís Hardware [1]; lotto [2]
4. ARE YOU SATISFIED WITH THE TYPES/MIX OF SHOPS AND SERVICES?
[41] YES [11] NO COMMENTS: More selection needed [3];
not much here; storefronts need fixing; too many lawyers and insurance on 1st floor; need to entice business in; too expensive, Wal-Mart is cheaper
5. PLEASE COMMENT ON ANY OTHER TYPES OF SHOPS, SERVICES OR OTHER IMPROVEMENTS YOU WOULD LIKE TO SEE DOWNTOWN: fitness center; more greenery/flowers; doughnut shop; shoe store [6]; grocery store; hobby/craft shop [2]; bakery [2]; womenís/dress shop [2]; 5 & 10 [2]; book store [2]; clothing store [2]; electronics store; pet shop; more police; ice cream shop; place to pay all utility bills; place for teens; jewelry store; tool/construction rental
6. IF YOU ARE JUST VISITING THE AREA, WHAT BROUGHT YOU TO WATERLOO AND WAS YOUR EXPERIENCE HERE ENJOYABLE? people; newsstand and the guys there; work boots/clothes; working in the area; shopping; passing through; very good community
7. OPTIONAL INFORMATION: [35]NAME: ________________________ AGE: Median: 55 years
ADDRESS: ______________________ Mean: 53 years 

WATERLOO BUSINESS SURVEY RESULTS

PLEASE RANK ITEMS 1 THROUGH 7 ON A SCALE OF 1-10
WITH 1 BEING POOR AND 10 BEING VERY GOODî
PLEASE CIRCLE YOUR ANSWER

RANK

1-3 4- 7 8-10

1] APPEARANCE OF DOWNTOWN BUILDINGS/STOREFRONTS: 1 15 5
2] APPEARANCE/CONDITION OF PUBLIC AMENITIES/SPACES: 4 9 9
3] COST OF RENTING COMMERCIAL SPACE: 1 9 6
4] SAFETY/SECURITY OF DOWNTOWN AREA: 2 5 14
5] MIX BETWEEN RETAIL & SERVICE/OFFICE BUSINESSES: 2 14 5

6] PLEASE RANK THE COOPERATION/ASSISTANCE PROVIDED
BY THE FOLLOWING VILLAGE OF WATERLOO 6 16
POLICE DEPARTMENT 4 18
CHAMBER OF COMMERCE 4 12 3
WATERLOO BUSINESS ASSOCIATION 4 12 4
OTHER: FIRE DEPARTMENT [2]
BANKING [1]
7] PLEASE RANK THE LEVEL OF IMPACT THE FOLLOWING HAVE ON YOUR BUSINESS
LOCAL RESIDENTS 1 5 16 VISITORS/TOURISTS 14 4 4 CANAL USERS 18 1 3
FINGER LAKES OUTLET MALL 18 2 2
SPECIAL EVENTS (Block Party, Memorial Day)13 6 3 OTHER: No Responses
8] PLEASE LIST THOSE FACTORS WHICH NEGATIVELY IMPACT YOUR BUSINESS:
Police Department ticketing customers
Not enough parking on north end/lack of other parking [4]
Social gathering place for teens
Lack of people with money to spend
Taxes/Real Estate
Better sidewalks
Better lighting in front of mini mall
Tax rate for manufacturers
Too much garbage/cigarette butts [2]
Seneca County highest welfare in State
People leaving because of the lack of good jobs
Rundown Waterloo downtown buildings
Too many service businesses on first floor

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The following are recommendations on projects/initiatives that could be undertaken to help stimulate economic development activity in the Study District. Since the Village is limited by a lack of vacant, developable land or buildings, industrial type development does not appear to be a viable option. Exacerbating this, as previously reported, Seneca County has recently received Economic Development Zone designation, which provides significant benefits for businesses locating or expanding within the designated Zone area. Therefore, most industrial growth in the County is likely to occur in the EDZ. As a result, the Village should focus on downtown revitalization and tourism development efforts to reinforce and strengthen its existing retail and commercial base. With a State and federal focus on canal revitalization, national attention on the region due to the 150th anniversary of the Womenís Rights Movement; the growth of the Countyís wine industry; along with a number of other factors; the impact of tourism on the Countyís economy will likely grow significantly in the near future. The Village should prepare itself to take advantage of this growth trend. Many of the recommendations herein are designed to accomplish that.Recommendations are grouped according to short-term and long-term activities. Short-term activities are generally those activities which can be accomplished in 12-18 months. Long-term activities are those which will take longer to accomplish or are ongoing. Short or long-term designation should not be confused with the priority or urgency of the recommendations which should be determined by the Village. Therefore, although a recommendation may be ìlong-termî it may be one that should be instituted or begun as soon as possible.Many recommended activities can be undertaken unilaterally by the Village, while others may be coordinated with, or wholly undertaken by, other individual groups or organizations such as the Waterloo Business and Professional Association, Seneca County Tourism Office, Seneca County Chamber of Commerce, or other local, County, or State agencies or organizations.
I. CENTRAL BUSINESS DISTRICT/ROUTES 5/20SHORT TERM:

• Identify any areas in the CBD with cracked, heaved, or otherwise poor condition sidewalks and repair/replace. Handicap accessible curb cuts should be installed at all corners and crosswalks where not already present.
• Install aesthetically pleasing trash receptacles throughout the downtown. Strategically placed benches for pedestrians should also be considered, although the potential for attracting "unwanted elements" should be taken into account.
• Parking areas are not well signed. Aesthetically pleasing signs should be installed to direct traffic on Routes 5/20 and 96 to municipal parking areas on side streets.
• The "Welcome" signs at the four directional approaches to the Village are easily overlooked. These signs should be relocated, redesigned, and/or surrounded by landscaping to provide a more dignified entrance.
  
  LONG TERM:
• Institute a facade improvement program for limited aesthetic improvements such as painting, signage, and awnings. Control mechanisms should be established to insure proper designs appropriate to the architectural style of individual buildings and a coordinated downtown with a ìsense of placeî. This should include, at a minimum, guidelines for new signage financed under any Village program. An adopted sign ordinance is encouraged. A palette of colors for awnings and buildings may also be considered. A downtown facade design project could be undertaken to develop a common architectural vocabulary for the CBD. The commercial buildings on Route 96 (Virginia and Washington Streets) are in generally worse condition than on Main Street and should be included in any programs. Several buildings may require special attention in order to preserve and restore them. As discussed throughout this report, the physical appearance of a downtown and, for that matter the community as a whole, has a great effect on attracting new businesses and customers. Historic preservation of traditional downtown buildings is well documented as a successful economic development vehicle. Although most Waterloo downtown buildings are in generally good condition, nearly all could benefit from historically accurate facade renovations. Very few buildings have awnings which play a number of roles in addition to aesthetics, including protection of window displays from sun damage; protecting pedestrians from sun and rain; and creating a more intimate atmosphere at the street level.
• The area of Routes 5/20 east of the CBD should be upgraded to improve the cohesiveness of the Village and to ease the transition from ìhighway commercialî development to the historic downtown area. This may be achieved with the planting of street trees along both sides of the road; requiring landscaped medians between parking lots and the roadway with clearly defined entrances and exits; and instituting guidelines or zoning regulations to insure that new development along this corridor is architecturally compatible with the community. It is important that the Village develop a clear understanding of the historic development of the community, including its mix of historic architectural styles, in combination with a vision of where it wants to be to insure that all future developments and renovations further the goal of creating a cohesive, aesthetically pleasing, and functional marriage of the various areas of the downtown/Routes 5/20 corridor.
• "Traffic calming" is necessary to make the make the Village more pedestrian friendly. The Village should work with the NYS DOT to redesign Routes 5/20 to reduce the speed of traffic though the Village. Reducing the number of driving lanes from 4 to 2 and installing a center landscaped median would achieve this goal and greatly enhance the aesthetics of the Village. This would also allow a safe ìstopping placeî so pedestrians can cross one half of the street and wait to cross the other half without being stranded in the middle of a highway. Other less cost-intensive projects should also be explored. This project could also further the goal of creating a cohesive physical appearance to the Routes 5/20 corridor.
• Pave crosswalks with brick or other contrasting materials to increase pedestrian friendliness. "Stop for Pedestrians" signs, as in Seneca Falls, could also be installed in the center of roadways near crosswalks during summer months.
• Traditional downtown business districts have a very difficult time competing directly with large national retailers such as those found on the Village's borders. Missing niches or products in the Villageís market area must be identified and new business attracted, or existing businesses encouraged, to fill these niches. The needs and wants of visitors/tourists and residents should be considered in determining niche markets. According to a ìreviewî of existing businesses and customer survey responses, potential opportunities may include fishing supplies/bait, bakery, womenís clothing, shoes, bookstore, etc.
• Service businesses such as financial, legal, insurance, real-estate, etc. should be encouraged to locate on upper floors of buildings to allow a greater level of merchant-oriented activity at street level. However, it should be noted that ìofficeî businesses such as these can generate a significant amount of foot traffic from which other business can benefit, so their location downtown can be important. Although a retail businesses is preferable at the street level, a vacant storefront is not. Office type businesses that are located on the street level should be strongly encouraged to maintain the traditional storefront design and not enclose display windows.
• The parking lot at the rear of the southside Main Street buildings off Water Street should be redesigned to be more aesthetically pleasing. The perimeter of the lot should be landscaped with trees and a landscaped and treed median should be installed at the center of the lot. A landscaped buffer should also be created between the rear of the buildings and the parking area. Parking and driving areas should be more well defined at the western end of the lot near the Village offices. The gravel area near the Big 'M' Supermarket should be landscaped. The parking area is large enough to accommodate these improvements without significantly reducing available parking.
• The rear of Main Street buildings should be redesigned and renovated to be more aesthetically pleasing and to provide rear entrances to the buildings.
• Educational programs/presentations should be developed in conjunction with the Waterloo Business and Professional Association and/or Chamber of Commerce to increase the effectiveness of downtown businesses and to raise the level interest and excitement for downtown revitalization. There are a number of downtown and historic preservation organizations, as well as individuals, that offer varied programs dealing with downtowns and downtown revitalization. The Village may be able to partner with other nearby communities to share the costs of bringing presentations to the area. This should be an on-going effort so as to sustain interest in downtown revitalization efforts over the years. There are also a number of periodic publications that deal with downtown issues of which the Village could avail themselves.

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• Remain in close contact with Seneca County to insure that the improvements planned for Oak Island through HUDís Canal Corridor Initiative are undertaken expediently and in concurrence with the Villageís vision of the island.
• Landscape the area around the new youth building on Oak Street, especially the area between the parking lot and canal.
• Provide vigilant maintenance procedures to insure that garbage and debris are not allowed to accumulate at the intake area for the underground penstock near Locust Street and other areas of the waterfront.
• Develop a connecting trail between Oak Island and the business district as described under "Tourism Development" later in this section.

• Continue to build upon planned improvements to Oak Island including walking/nature trails around the western end and continue landscaping on the developed end. All new landscaping should be well maintained and the area kept free from garbage and litter. Playground equipment, benches, barbecue pits, etc. should be considered as added enhancements to the picnic pavilion area.
• Work with NYS DOT to insure restoration of the Locust Street Bridge. Two-way traffic and pedestrian access should be maintained. Consideration should be given to relocating the sidewalk to the other side of the bridge so pedestrians can better view the canal and lock. The sidewalk should be extended to connect with the walks on Locust Street and better relate to the historic towpath leading to Oak Island. The taintor gates for the hydro-electric plant should be repainted and ìWelcome to Waterlooî tastefully painted on them, if permissible. Once renovations are completed, the bridge could be festooned with red, white, and blue bunting in summer months to highlight the communityís connection with Memorial Day and to provide a festive and welcoming atmosphere.
• Renovate and clean the smaller Locust Street Bridge just west of the primary Locust Street Bridge (See Photo Above).
• Locate a suitable area east of Lock 4 for transient boat docking. Two potential sites include the powerhouse and the eastern end of Water Street.
• Institute a dialog with the operators of the powerhouse near Lock 4, on the possibility of utilizing the facility as an attraction, i.e., inside tours, installation of interpretive exhibits on canal development in Waterloo, etc.
• Secure funding to provide housing rehabilitation assistance to upgrade housing on and near the canal.
• Determine availability of Big Island for public development and identify potential low-impact uses of the Island including construction of a safe pedestrian access to the island as well as transient docking facilities. Uses may include walking/nature trails, picnic areas, or limited camping sites. The natural, undeveloped character of the island should be preserved.
• Work with NYS DOT to restore the Gorham Street Bridge for pedestrian access and use. This bridge is the waterway ìentranceî to Waterloo from the east and should be treated as such. As with the Locust Street Bridge, it could be festooned with bunting to commemorate Waterlooís role in Memorial Day. Listing the bridge on the National Register of Historic Places may help to insure its restoration. The brick paving on the roadway surface should be preserved. Pedestrian use of this bridge will provide a looping trail from the Erie Canal Trail, through the Village and past Lock 4. The Village of Seneca Falls has been through this process with the Bridge Street Bridge, the ìsister bridgeî to the Gorham Street Bridge, and could significantly help in this process.
• Work with Evans Chemetics to determine approaches and/or incentives to aesthetically improve their facility. This may be accomplished on the canal side through plantings and vegetation. As one of the Villageís largest industries, an ongoing dialogue with the company to assure its continued presence is recommended.

• Work with the Memorial Day Museum to establish a tourism information center at the museum and to locate funding to hire and train staff for this purpose. Alternate locations should be researched if the Museum is not interested in pursuing such a relationship, such as the EvansChemetics'
  "Superintendent's Office".
• Work with the Women's Rights National Historical Park to keep abreast of plans for the M'Clintock House and to coordinate activities with them. Their expertise in park management, museum operation, and interpretation should be utilized to the greatest extent possible.
• An additional ìeventî should be developed for the autumn to attract more visitors and residents to the Village. The event should include the important aspects of the area, such as the canal, Memorial Day, Womenís Rights, etc. A promotional tie-in with the ever-growing popularity of the wineries just south of the Village should be considered. This may be a fall "Winefest" featuring Seneca County Wines. In addition, the Waterloo Business and Professional Association should work to have smaller events throughout the year such as sidewalk sales, "midnight madness", Christmas sales, etc. The Village should also work with the Seneca County Tourism Office to expand the new ìsummerfestî to include Waterloo and to assure that Waterloo is well represented and included in County events, such as the recent ìCelebrate ë98î. Events associated with music, arts, crafts, antiques, etc. would also be appropriate. All events and promotions should be weighed with respect to their impact on the local economy. The establishment of a Fall event is one that could be implemented for the Fall of 1999, while development of smaller events would be ongoing.

• Provide assistance to the Memorial Day Museum to better focus their interpretive themes and upgrade exhibits. There is funding and technical assistance to help them undertake projects such as this. A great deal of work has been completed on the building itself, and the museum holds great potential as a first rate historic museum. The National Park Service may provide assistance to start these endeavors.
• Provide transient docking sites on both sides of Lock 4 as noted above.
• Institute a series of trails to connect various sites in the Village and the Canal and to make the Village more pedestrian friendly. A conceptual trail from the canal to the MíClintock House has already been developed by the National Park Service. In addition, funding for portions of this trail development was included in the Countyís Canal Corridor Initiative application as part of the Oak Island improvements. Although the entire trail development is seen as a long-term project, initial construction of the Oak Island/Downtown connecting trail should be undertaken with other Oak Island improvements. Trails and paths should be well signed to be easily located by residents and visitors alike. Recommended trails are as follows and are indicated on the map following:

• In addition to trails on the north side of the canal, the Waterloo section of the proposed Erie Canal Corridor Trail should be constructed. This proposed trail runs along abandoned railroad bed now owned by NYSEG as shown on the following map. The railroad bed should be purchased, or a use agreement negotiated with NYSEG to allow construction. This will connect to Big Island, the Gorham Street Bridge and eventually east to Seneca Falls and west to Geneva. In the future, the proposed trail will run along the entire length of the NYS canal system. Signage should mark a spur trail/path at Route 96/Washington Street that runs north to connect to the trail(s) described above. The trail should be paved with asphalt or stone dust, preferable and cheaper, and constructed as recommended in the New York State Canal Recreationway Plan (See Page 52). The Village should work with the Village of Seneca Falls, Town of Seneca Falls, and the Town of Fayette to spur completion of the trail from Seneca Falls to Waterloo. A 1.5 mile portion of the Seneca Falls portion of the trail is already being developed.
• A simple yet informative signage system to direct visitors to trails, attractions, etc. should be created. This should include a "mall" type sign or kiosk at Oak Island that would show a map of central Waterloo and note locations of businesses, attractions, ATM machines, etc. A similar sign should also be installed at a landing east of Lock 4 and perhaps in the downtown. The signs should be designed to be easily updated. Information such as this will draw canal users to businesses and services, such as the Big "M" Supermarket, available in the downtown. The National Park Service envisions using Oak Island as an orientation site for waterborne travelers arriving from Seneca Falls. This would likely include some type of introductory interpretive signage. The Village should work with the Park Service to jointly coordinate the project. Additional coordinating directional signage should be installed for the trails as noted above. Coordinated signage programs are now being developed by both the NYS Canal Corporation and Seneca County's Canal Corridor Initiative/HUD. Discussions on how these separate initiatives will coordinate are underway. The Village's signage should tie in with whatever overall signage programs are instituted for the area.
• A "Village of Waterloo" brochure should be developed showing Waterloo attractions, trails, stores, important buildings, etc. This brochure should be available at all tourist information centers including local attractions, the Chamber of Commerce, the Prime Outlets of Waterloo Mall, nearby Thruway rest areas, and other local attractions including wineries. The Waterloo Historical Society already has several well designed, high quality brochures for their facilities and these could provide an excellent basis of designing a Village-wide brochure. Installation of an informational kiosk(s) in the downtown area, at the outlet mall, and/or rest areas that would contain these brochures should be investigated.
• To meet the need for additional overnight accommodations in Seneca County, the Village should encourage the development of Bed and Breakfast inns. Larger older homes on Main Street and along the waterfront, such as pictured below, would be well suited for this purpose. It provides a profitable reuse for larger structures and meets the demand for accommodations without the large expenditure of funds for a new facility. Waterloo could attempt to position itself as the "home base" for visitors to the wine region just to the south. These types of visitors would likely be more attracted to a bed and breakfast in a ìquaint, charming village along the canalî than a chain hotel on the highway.
• The Village and Waterloo Business and Professional Association should work to increase its presence on the Seneca County Chamber of Commerce board and/or its committees. In addition, it should be proactive in requesting assistance from the Chamber, the County Tourism Office, and the Finger Lakes Association for specific projects and in coordinating regional events or initiatives.

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SHORT TERM:

• The Village should institute a continuing dialog with the NYS Canal Corporation, owners of the site, to assure redevelopment. If necessary, the Village should enter into a marketing agreement or lease the site to entice development.
• With the clearance of DOT site structures, it is vital that the Village develop a new location for salt storage as soon as possible.

• The NYS DOT is required to remove the structures from the site and this should be strongly encouraged by the Village. Currently this project does not appear to be a high priority for the DOT and efforts should be made to make it one. The Village should also verify that all underground storage tanks have been removed and any contamination remediated.
• Upon entering the site from Mill Street, the first building on the right is an original lock house which is considered historic and is not due for demolition. A reuse for this structure should be determined. Since it is not in its original location, the structure can be relocated. Relocation to Oak Island for use as restroom/shower facilities could be investigated. Since plans for restroom construction are well underway, this should be done immediately.
• The site is currently zoned ìheavy industrialî due to its previous use. Steps should be taken to re-zone the site to a more restrictive classification to prevent development incompatible with the surrounding area.
• The site is long and narrow with only one ingress/egress point. Investigation should occur as to the availability of acquiring land adjacent to the site, perhaps off River Street, to increase development options and provide secondary access.
• Potential and/or suggested reuse options for the site include:

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• The Village should encourage the development of retail and service businesses that will fill the niche needs of residents and visitors. This could include clothing stores, craft/antique shops, marine/fishing supplies, gift shops, film/photo shops, a bakery, etc. The Villageís existing business loan program is available to provide loan funds for such businesses.
• A waterfront restaurant/eatery is suggested. The Village has a number of fine eateries, but most cater to the needs of residents. An interesting, more upscale restaurant would fill a niche that is missing in the market. The facility should allow for docking for canal-side users and should incorporate outside dining overlooking the canal.
• The Village should build a strong relationship with the Waterloo Business and Professional Association and assist them in increasing the effectiveness of their organization. A strong downtown organization is vital to any revitalization and economic efforts. This may be accomplished by involving the Association in planning for municipal improvements; helping to fund outside speakers and trainers; remaining cognizant and responsive to local business concerns and issues; continuing to co-sponsor events/promotions and investigating new events such as a Christmas window display contest.
• Develop a relationship and work with the Seneca Falls Planning Office on Waterloo/Seneca Falls coordinated events, activities, and projects including canal events, trail planning, joint signage programs, etc.
• The Village should work with the owners of important buildings to find and stimulate suitable reuses. These buildings include, but are not limited to, the former school on River Street; the historic brick commercial structure on the corner of West Kendig and Fayette Street, which is currently condemned; the vacant lot at the site of the former train depot on Washington Street; and the ìSuperintendentís Officeî in front of Evans Chemetics main building.
• The Village of Waterloo has a higher percentage of elderly residents than the County as a whole and the impact and benefit upon older residents should be considered when undertaking any projects or initiatives.

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Those recommended items that received the highest ranking, that is, all respondents were unanimous in their ranking by the Village include:

1. "Welcome" sign improvement
2. Remain in contact with Seneca County RE: Oak Island
3. Landscaping for the youth building
4. Build on the Oak Island improvements
5. Further develop the Memorial Day Museum
6. Institute a dialog with the Canal Corp. RE: DOT site development
7. Establish new site for salt storage
8. Clearance of buildings on the DOT site
9. Encourage niche business development
10. Increase Villageís relationship with Business/Professional Association

Those items where most respondents ranked the item/category as high priority include:

1. Improve parking signage
2. Traffic calming on Routes 5/20
3. Identifying niche products/businesses
4. Educational programs/presentations for downtown
5. Remove refuse in waterways near Locust Street and Oak Island
6. Connecting trail from Oak Island to business district
7. Establish information center at the Memorial Day Museum
8. Develop autumn event
9. Development of Village trails
10. Develop signage for visitors
11. Development of Village brochure
12. Increase Waterlooís presence on Seneca County Chamber of Commerce
13. Work with owners of specific buildings RE: reuses
14. Evaluate activity impacts to senior citizens

The following is an Action Agenda for the 24 areas receiving highest priority. Some items are grouped together due to their similarity or close relationship to one another.It should be noted that although these items are focused upon in this agenda, the Village should remain flexible in deciding those items that will be addressed first. Funding opportunities, unforeseen circumstances, or the like, may necessitate a reordering of priorities. Also, areas that were not focused on because, at this time, the respondents did not deem them of ìhighestî priority may become so in the future. 

I. CENTRAL BUSINESS DISTRICT
Parking Signage
An on-site inspection of available parking in the Waterloo Central Business District indicates that there is more than adequate parking available to accommodate employees and shoppers. As with most downtown retail areas, tenants and employees need to be encouraged to use off-street parking. The Village is encouraged to take stronger action if this becomes a problem. Many articles and studies have commented that shoppers will walk for miles inside a large retail mall but will criticize downtown areas for inadequate parking if they cannot find a space in front of the store or service they wish to patronize. The Village already has time restricted parking on Main Street and should continue this effort into the future to accommodate those that want to ìmake a quick stopî. The Village should make sure that signage indicating parking time restrictions is clear and visible for storefront parking. For those who want to shop longer, the Water Street parking area is very large and easily accessible. Better signage needs to be installed to direct patrons to this lot. The openness of this parking area is a plus for the Village in that it provides a certain comfort level with respect to visibility and perceived safety. Visual improvements to the rear facades of buildings abutting the north side of the lot, in addition to additional landscaping, will serve to compliment this area and further encourage usage.The lot to the rear of the Main Street Shoppe Center is attractive but better signage to direct persons to park there is needed. Presently the rear entrances of these buildings are in better condition than other Main Street rear facades and this is an enticement for shoppers and employees to park in the rear.An average cost for a 24x24 inch parking sign is approximately $60. More signage is needed to direct traffic to Water Street than the rear of the Main Street Shoppe Center. The Village could be looking to spend $600-$1,200 in new parking signs which would primarily be located on Routes 5/20 and 96. This would most likely be funded from Village Highway/DPW funds.

Welcome Sign Improvement
Once the Village has had the opportunity to define ìwho and what it isî this theme can be carried throughout visual improvements to the community and through written materials such as brochures, etc., that depict life; landmarks; points of interest; etc. in the Village. Much of the Villageís historic past, such as its architecture, canal, and historic landmarks, in addition to the Villageís relationship to historic events such as the Memorial Day observation and the Womenís Rights Movement would indicate that most Waterloo citizenry would be receptive to a historic theme and logo. This theme could be reflected in Village signage, future brochures, and Village sponsored events. With this in mind, the Village should improve the "Welcome" signs in place at the four primary entrances to the Village at Routes 5/20 and 96.These signs serve as the first impression of the Village when traveling by roadway and should be visually attractive, without necessarily being ornate, and easy to read. The signs should be separate from the signs for the communityís fraternal organizations although the fraternal signs could remain in an area adjacent to the welcome signs. The welcome sign placement should be the most prominent and the other sign(s) should not ìcompeteî when attracting attention. The area surrounding the welcome signs should be landscaped and, if possible, illuminated by a spotlight.Welcome signs can vary in size and material. A typical wood sign board with pressure treated posts, painted and finished with weather resistant polyurethane finish (4x6 ft. sign) is approximately $500. This cost will increase if additional artwork, logos, etc. are included. It is recommended that the Village use a professional designer. This amount is multiplied by four for a total of $2,000. This cost can be funded by the Village. Landscaping may be performed and/or maintained by local civic or gardening clubs.Traffic CalmingThe Villageís Main Street, as described earlier in this report, is a wide, four-lane thoroughfare with additional on-street parking. While there are benefits to this situation, such as ease of truck delivery to local businesses, there appears to be more detriments.It has been observed that traffic through the Village is traveling faster than the 30 MPH posted speed limit, particularly as traffic enters the Village from the east. There also appears to be an increasing volume of traffic. There are numerous reasons for the increased traffic flow such as the location of Wal-Mart and other sprawl development mall stores to the east; more vehicular traffic in the area because of the Prime Outlets of Waterloo Mall; and the Village and surrounding area being a more scenic alternative to traveling the New York State Thruway. While this increased traffic can be beneficial, if the vehicles are going too fast, the likelihood of slowing down and enjoying what the Village has to offer diminishes. If the vehicular flow and speed continue to rise, this will increase the difficulty of crossing downtown, reducing the pedestrian friendly atmosphere that should be encouraged, especially in light of recommended efforts to become more pedestrian friendly through bicycle and walking trails, Main Street will continue to divide, rather than unify, the north and south sides of the street.It would be preferable to construct a median down the center of Main Street, reducing the number of driving lanes from four to two. This could be planted with trees and flowers which would greatly enhance the aesthetics of the downtown area and would allow a stopping place for pedestrians. If the Village was intent on this action, it would have to make its intentions known to the NYS DOT and document local support for this action. It is recommended that a dialog be started with the DOT and elected State representatives to enlist support for the project. This is in light of the fact that the DOT has recently rebuilt Routes 5/20 and may be reluctant to undertake further work at this time. If the construction of the median is delayed due to cost concerns there are other actions that the Village may take.The Village has discussed the possibility of configuring diagonal parking on Routes 5/20 and also a left hand turning lane. This action will reduce the number of lanes but careful consideration should be given to having cars back into traffic when exiting a parking space.The Village may request that the DOT install flashing yellow lights at the east and west boundaries of the Village. This action, in tandem with more diligent police enforcement of the speed limit, would hopefully produce the desired result of traffic calming. The Village may also want to consider creating more pedestrian crosswalks on Main Street with an alternating material such as stone or brick. These do not have to be located at street intersections. Freestanding signs, similar to those used in Seneca Falls, could be placed in the roadway warning motorists to yield to pedestrians. The placement of signs in the roadway would hopefully slow traffic and make it easier for pedestrians to cross the street at a location other than the Routes 5/20 and Virginia Street intersection.

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New York Main Street Alliance
44 Central Avenue
Albany, NY 12206
1-800-989-NYMS (6967)

Preservation League of New York State
44 Central Avenue
Albany, NY 12206
(518) 462-5658

New York State Urban Council
1900 State Tower Building
Syracuse, NY
(315) 422-8284

National Trust for Historic Preservation/
National Main Street Center
1785 Massachusetts Avenue
Washington, DC 20036

New York Conference of Mayors
119 Washington Avenue
Albany, NY 12210
(518) 463-1185

"Downtown Promotion Reporter" and
"Downtown Idea Exchange"(newsletters only)
215 Park Avenue South, Suite 1301
New York, NY 10003
Tel - (212) 228-0246
Fax - (212) 228-0376

Several speakers or programs that the Village may want to consider are:

• New York Urban Council Walk-Through

• Tania Werbizky, Preservation League of New York State

• Seneca County Planning Office/Consultant/Engineer

• John Mullin, University of Massachusetts and Mullin Associates

• National Trust for Historic Preservationís National Main Street Center

• Fran Caraccilo, Seneca Falls Planner

• National Park Service/Womenís Rights National Historic Park

• Wineries

• Miscellaneous
  
  These are but a few of the numerous programs that could be developed. As time goes on, the Waterloo Business and Professional Association may want to bring in presenters to address specific issues facing business people, such as financial/retirement experts, health insurance representatives, etc. A realistic goal is to have some type of speaker, presentation, or program every few months.

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Canal Corridor Initiative
As detailed previously, significant improvements are scheduled to be undertaken in 1999 as part of the Countyís HUD CDBG Canal Corridor Initiative Project. These improvements have the potential to significantly and positively impact the community. The Village should continue to be well informed concerning this project and should remain in continuous contact with both the County Economic Development Office and the administering consultant, Three Rivers Development Corporation. It is important that the Village not contract for capital improvements without a firm, written commitment of the availability of HUD CDBG funds. It should not be necessary for the Village to front construction costs for this project. The Canal Corridor Initiative included funding for additional docking, paved parking, restrooms, picnic pavilions, landscaping, and trails. Most of this work, with the exception of $5,000 for trail improvements, is included in the bidding documents already prepared. A portion of the CDBG grant also included funding for a coordinated, County-wide signage system. The Village Clerk, or a designated Trustee, should be in attendance at all relevant meetings discussing the signage program, grant funded loan programs, and other Waterloo related components of the project. It is recommended that Village Board members review a copy of the original grant application on file at the Village office in order to become familiar with all components of the Canal Initiative and the Villageís role in that initiative. Landscaping for Youth BuildingDuring 1998, the Village of Waterloo completed the construction of its new Youth Bureau on Oak Street. Space was left between the building and sidewalk for planting. In anticipation of needing room for paving the parking lot, several large trees were removed at the southern end of the lot which borders Oak Island. At the present time, there has been very little planting done except for some annuals planted at the beginning of the 1998 summer season.While the construction of the building was a needed and welcomed change, the absence of landscaping is noticeable, both from the building perspective and from the view of the building from Oak Island. In order to restore the visual appearance, trees need to be planted in the space at the southern end of the parking lot. There is not much space there, so four or five trees, preferably deciduous, can be accommodated. To insure survival, a two-inch caliper tree or larger should be installed. If the Village does the planting, trees can be purchased for about $80-$100 each. If a professional landscaping firm does the planting, an average cost would be $150, depending on the tree species. Trees should be selected depending on their autumn foliage and resistance to insects and disease. The trees may have small fruits/berries as a food source for small animals.The area between the building and the sidewalk should be planted with shrubs and small trees to lessen the labor needed for maintenance. Since this building is frequented by youths, it may not be a suitable site for annual plantings. Providing decorative stone or mulch around the shrubs or planting a ground cover such as blue rug juniper is recommended. The benefit of ground cover is the reduced maintenance and the problem of stones being picked up and thrown. The Village may also want to consider three or four above ground planters in the parking lot. These planters would not only enhance the aesthetics of the building but may also deter speeding in the parking lot. Since these are above ground planters, more maintenance (watering) will be required during warm weather spells. If concrete planters are selected, they should be of high quality to withstand damage by snowplows, cars, or severe weather. Wood planters are a suitable alternative.Landscaping by a professional landscaper can vary from $10,000-$15,000. To keep costs reasonable, the Village may want to pay for consulting services regarding the best planting materials to buy and their placement and then add nursery stock, using Village labor, a little at a time each year. Local gardening groups may lend their expertise and may donate nursery stock at no cost.The federal Small Business Administration (SBA) had a tree planting program for municipalities locally administered by the NYS Department of Environmental Conservation. Tree plantings (not shrubs or flowers) had to be planted on municipally owned properties. The SBA provided approximately 45% of the project cost. Although the U.S. Congress rescinded this funding pool, there has been some discussion that the program will be reinstated.Removal of Accumulated Trash in WaterwaysThe backwater areas around Oak Island tend to accumulate debris and trash. As use of the Canal and Oak Island increases, this problem will likely worsen. During the summer months, this trash should be removed regularly, perhaps once a week. This trash removal should be part of a regular maintenance program as noted above.Continued Improvements to Oak IslandOnce all capital improvements discussed above are completed, the Village should continue its efforts to maintain the Island as a quality facility for residents and visitors alike. During the course of the next few years, the Village should determine an appropriate annual budgetary amount to fund a regular maintenance program. This should include the cleaning of restrooms and shower facilities; trash pickup; mowing, weeding, mulching, pruning, and other landscape maintenance; painting of buildings and facilities; and spring and fall maintenance. In addition, the Village should also determine an appropriate set-aside for a capital fund for future large repairs such as roof replacement, replacement of picnic tables, etc.The Village should also plan to improve the facilities in future years. Each year the appropriate Village committee, or the full Board, should determine a project or projects for that year, or prepare a multi-year plan. One year may include the installation of barbecue grills and trash receptacles, another year benches and bike racks, and yet another year development of a nature trail on the western end of the Island. Obviously, as the use of the Island increases and changes, the future needs will also change.Connecting Trail from Oak Island to DowntownA trailway connecting Oak Island to the Downtown area should be constructed as soon after the completion of the Oak Island improvements as possible, perhaps in the spring of 1999. As detailed in the Recommendations section, this trail project has several components:In the spring of 1999, the vegetation growing in the stone wall along the former towpath and the larger overgrowth at the waterís edge should be carefully removed. This can be completed by the Department of Public Works, a fraternal organization, or though a volunteer effort. A ìspring clean-up dayî for the Island and environs would be a good way to stimulate public interest in the waterfront. Over the next few years, the local garden club, youth groups, or other organizations could plant lilies or other low-maintenance perennials along the waterís edge. The Village should be pro-active in encouraging volunteer assistance in these endeavors. This area should be kept free of overgrowth and litter as part of a regular maintenance plan suggested previously.The trailway from the end of the old towpath at Locust Street to the Downtown parking area will need to be constructed. New concrete stairs with railings need to be constructed on both sides of Locust Street, with a crosswalk connecting the two. Wooden pressure treated stairs could be substituted if necessary. Since the area along the former canal is wet, a wooden pressure treated walkway, at least 6í wide, is recommended. Certain areas may still require rough grading. A stone dust walkway would likely be a cheaper alternative, although this may not be feasible. It should be noted that this former canal area is considered a wetland, and the wooden walkway will cause much less disturbance and fewer environmental review problems and delays. This work may be able to be completed by the Village DPW, by volunteers, or a combination of both. Bidding the work to a private contractor may also be considered, although this will likely increase costs. The Village may want to consult with their engineer on this portion of the project before proceeding. The $5,000 budgeted amount for Oak Island trails in the HUD Canal Corridor Initiative grant may be able to be used to assist in construction or engineering costs. The most cost-effective alternative may be to use the HUD funds to purchase materials with in-kind labor provided by the Village.The gravel area at the parking lot, behind the Village Offices, should be cleaned-up, seeded, and mowed regularly. In future years additional landscaping (trees, shrubs, etc.) should be planted here. This should be a transition area from the natural growth of the canal bed, which should remain as undisturbed as possible, to the developed and paved parking areas in the Downtown. In conjunction with this landscaping, interpretive/identification signs of the wetland flora along the canal bed should be considered.Development of Village TrailsOther trails, connecting various points throughout the Village, will run along existing sidewalks and roadways. They will be far less expensive to institute, consisting mostly of directional signage. This signage should coordinate with the signage program being funded under the Countyís HUD Canal Corridor Initiative. Carefully planning of the trail layout is vital. The Village or appropriate committee should work with the Womenís Rights National Historical Park in planning the trails. They have in place a conceptual trail from Oak Island to the MíClintock House and have expertise in areas such as this that could assist the Village with additional trail layout. A meeting to specifically discuss, and perhaps layout, connecting trails in the Village should be organized with National Park Service staff as soon as possible. The location of the trails may affect other Village plans and/or projects and therefore should be identified as soon as possible. Determining the layout of the trails will be of no cost to the Village. Josie Hernandez, Director of the Womenís Rights National Historical Park in Seneca Falls may be contacted at (315) 568-2991.As stated previously in this report, the NYS Canal Corporation and/or the Seneca County Canal Corridor Initiative are developing a coordinated signage system. The Villageís trail/informational signage system should be consistent with these signage guidelines. As part of its continued contact with the County regarding Oak Island and the Canal Corridor Initiative, Village representatives should remain aware of, and involved in, the local decisions regarding this coordinated signage program to insure that the signage will meet the Villageís needs.The construction of two stairways and a crosswalk is estimated to be $6,000. Potential funding sources include the Village CDBG Program Income, Village in-kind labor and volunteer labor. The federal Intermodal Surface Transportation Efficiency Act (ISTEA) or the NYS Canal Corporation may be other potential sources of funds.Providing 375-400 linear feet of wooden walkway is estimated to be between $15,000-$20,000. The same funding sources for the stairways/corridor can be accessed for this project.

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III. TOURISM DEVELOPMENT
Tourism Development:
Memorial Day Museum
This study confirmed presumptions that the Memorial Day Museum is an important asset to the Village. It is the Villageís desire to assist the Museum/Historical Society in upgrading and improving the Museum. In addition, it was determined that the Museum would be an excellent location for general visitor information and services. The museum is run by a private organization and the Village should be cognizant of the Museumís own goals and long range plans. The Village should work cooperatively with the Museum/Historical Society in setting mutual goals.The need for a visitorsí information center in the Village was determined to be a need in the community. Several possible locations